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06 Oct 2026
13 min read
Google URL parameters: the living, the zombies and the rewritten
I re-tested Google’s URL parameters one by one (udm, tbs, uule, gl, as_…): which ones still drive the SERP, which…
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23 Sep 2026
15 min read
Google search operators: sorting the living, the dead… and the zombies
It started as a simple LinkedIn post and ended with every Google operator tested one by one. The tally: some…
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