Y'SERP: the Chrome extension that turns the Google results page into an SEO and SEA analysis tool

Y’SERP sets the URL parameters your Google searches need (result type, verbatim, period, country, language, city), reads the results page for you (zones, ads, ranking pages, AI Overview and its sources) and keeps a local log of what you see there day after day: positions, AI Overview citations, ads, for your domains and your competitors’. Free, no server, no account: nothing leaves your browser.

Install from the Chrome Web Store · Chrome 109 or later · Version 1.24.6 · Interface in English or French

Who it is for

• SEO consultants and teams: read a SERP the way Google serves it, without personalisation, in the country and language you want; measure the room left to organic; see who is cited in the AI Overview and whether the overview comes before your result; analyse the pages that rank; follow your positions and citations over time.
• SEA consultants and teams: list the ads and advertisers of a query, read the copy, the final URLs and the visible tracking, follow your client and its competitors across queries, check the landing pages.
• Anyone who wants a neutral SERP (no AI Overview, no personalisation) in one click.

First run

On installation a welcome page opens on this site (three steps: pin the icon, run a Google search, reopen the popup). Without a results page open, the popup offers an “Open Google” button. From the first SERP, the banner, the position numbers, the URL under each link, the fold line and the zones panel appear with nothing to set. The popup has six tabs: SERP, AI Overview, Ads, Search, Display, Tools; the “Open in a tab” button, top right, shows the same popup in a tab, without the height limit.

In the results page

What the extension adds to the Google page, without touching Google’s content:

• Under each result: the final URL (click to copy), the position number (click copies position, URL and title), and on request the real on-screen position, the result rendering (sitelinks, reviews, thumbnail, truncated title or snippet) and the page audit detail.
• Right of each result: an AIO chip when the site is cited in the AI Overview (citation rank and part, visible or folded, in the tooltip) and an also in ad A2 chip when the domain also buys an ad. When the SERP has already been seen, each result carries its change: ▲2, ▼1, new.
• The banner at the top of the results sums up the SERP: number of results, active parameters (those Google carries over from one search to the next are marked “outside plugin”, with a button to remove them), AI Overview (height, sources, how many rank in the top 10), ads (count, share of the page, your domains, the other advertisers) and warnings (query corrected by Google, ignored words, AI Overview removed by a setting, markers to check, Search Console widget). Each followed domain present gets its own line, for example “position 3 (▲2 since 3 Oct) · ad A1 · cited in the AI Overview, which precedes this result (867 px)”, with the explanation in a tooltip. Three buttons copy the organic results, the related searches and the AI Overview sources.
• The fold line (real height of your window) and the zones panel: share of the main column taken by each zone (organic, ads, questions, videos, images, places, AI Overview, comparison sites, stores…), inferred search intent, paid surface, module surface, organic surface, first organic result. A click on a zone highlights it in the page; the panel collapses to a pill when it would cover Google’s right column.
• The AI Overview sources card, right of the overview (or below it when space is short): overview height and pixels before the fold, then one row per source in citation order: rank, clickable host (the cited page opens in a new tab), organic position or “outside the top 10”, “other page than the ranking one” when Google cites a URL other than the one that ranks, “folded part” when the source sits under “Show more”. Your followed domains are in their colour. The card can be dragged (position remembered, double-click to put it back) and closed with a cross until the next search.
• The SERP audit: after “Analyse the pages”, a summary at the top of the page (titles and H1s without the query, rewritten titles, most used structured data) and the detail next to each result.

The popup, tab by tab

SERP

• Summary in three tiles (organic share of the column, first organic result in pixels, results visible without scrolling) then one piece of information per line: query and number of results, column height, surfaces, inferred search intent (with the signals behind it), featured snippet, knowledge panel entity, ads.
• Tracking: save the open SERP, then compare later, with a chosen date: positions gained or lost, URLs in or out, zones appeared or gone, advertisers in, out or moved. Without a saved SERP, the ▲ ▼ change on load comes from the log.
• SERP audit: on request, the extension fetches the organic results’ pages (no cookies, three at a time, measures kept 24 h) and compares their tags with what Google shows: rewritten title or not, H1 with or without the query (accents ignored), meta description, structured data, hreflang, canonical, noindex, word count, query in the body and the URL. The summary sits in the popup, the detail in the page.
• SERP zones: the list of zones with their share, in page order or by decreasing share, each with a Copy button (results, questions, related searches, advertisers…), and the Highlighted domains fold: presence of each of your domains (organic, videos, local, AI Overview, ads), with the “Add / remove” link.
• SERP contents: “People also ask” questions, related searches, videos and images (hosts and counts), local pack.

AI Overview

• The open SERP: four tiles (overview height and pixels before the fold, sources and top 10 coverage, block rank in the column, followed domains cited), one line per followed domain present (“position 2 · cited in the AI Overview, which precedes this result (867 px)”, “position 1 · AI Overview before this result”, brand query flagged), and the sources table, sortable on click: rank, source with its link, organic position or “outside the top 10” (with “other page than the ranking one”), visible or folded part, analysis result.
• Without an AI Overview, the tab says why when a setting explains it: verbatim, Web mode (udm=14), sliding window, next page.
• Buttons: copy the sources; reload without AI Overview (the same search in Web mode); analyse sources outside the top 10: the cited pages that are not in the top 10 are fetched (same access, same permission as the SERP audit) to see what Google cites: HTTP code, rewritten title, H1 with the query, structured data, word count, publication date, client-side rendering.
• Cited across your queries (log): share of queries with an AI Overview, overall and by search intent, then one row per query: your situation (cited, with the rank; ranked but not cited; overview before or after your result), number of sources, first cited hosts, date, button to reopen the search. Three lists to work on follow: ranked in the top 10 but not cited, cited without ranking, brand queries with the AI Overview above your result. The most cited hosts sit in a fold (your domains first, queries, share, citation ranks, detail on click). TSV copy, citations CSV (one row per source and per query).

Ads

• SEA summary: four figures (text ads top and bottom, Shopping ads, paid share of the column with the part visible without scrolling, how far the first organic result is pushed down), then the brand query (defended or not, competitors present), where the ads sit relative to the AI Overview, the overlap between ads and organic.
• Advertisers and competitors: one row per domain present in ads, Shopping or organic, your domains first in their colour, competitors next; sort on a header click; a click unfolds the domain’s ads, “Follow” adds it to the followed domains. For each ad: advertiser, headline, description, final URL without tracking parameters, sitelinks, extensions, visible auto-tagging and utm, query in the headline, wording checks, a “Show” button that frames it in the page.
• Landing pages: download of the ads’ final URLs (never Google’s click links, no tracking parameters, no cookies) to read the HTTP code, redirects, message match, conversion elements (form, phone, calls to action) and the tags in the code (GTM, Google Ads, GA4, Meta, Microsoft, TikTok, LinkedIn, Hotjar, Clarity, CMP).
• Competitors across SERPs: on the logged SERPs, per named journal or for your followed domains: number of queries where each domain is in ads, share at the top, best and average position, Shopping and organic presence, queries where your client is absent while competitors are present, brand queries where competitors bid. TSV exports, text report, log CSV, deletion of the selected entries.
• What the extension does not see: CPC, bids, budgets, quality score, impression share, triggering keywords. Nothing from the auction is visible in the page. In Web mode (udm=14) it reminds you that Google usually hides the ads.

Search

• Profiles: fourteen built-in profiles (neutral SERP without ads, US view, local audit, SEA audit, and ten country views: United Kingdom, Germany, Spain, Italy, Netherlands, Portugal, Belgium, Switzerland, Canada, Australia), your own saved profiles, JSON export and import.
• Location: target country, interface language, results language and country, city (the uule parameter is built for you), each set separately.
• Display and mode: result type (classic Web without AI Overview, Images, Videos, News, Forums, Shopping, Homework, Jobs), hidden results, no personalisation.
• Strict search: verbatim, no query correction. Date: sliding window or date range. Scope: restriction to a site or a file type, SafeSearch. Pagination: next page.
• The icon badge shows the number of active parameters; “Disable all URL parameters” reloads the SERP without them; each parameter shows the real name it sets in the URL.

Display

• On each result: final URL under the link, numbering (with the AIO and ad chips), real on-screen position, result rendering, ads detail (A1, A2 badges on ads, S1, S2 on Shopping tiles, hover overlay), highlighting of ten domains with their colour (the client and its competitors, which become the followed domains of the log, the review and the AI Overview tab).
• On the page: banner, fold line, hiding of ads, questions or modules to read the “bare” SERP, ▲ ▼ change on load, font size (small, normal, large) for the banner, the panel, the audit and the popup.
• Zones panel and tracking: zones panel (with the AI Overview sources card), the panel’s summary lines, zones order, audit mode (everything on at once), and “Disable everything”, which spares the followed domains and the log.
• Defaults at installation: URL, numbering, banner, fold line, zones panel, change on load. Every option has a tooltip help.

Tools

• SERP log: the switch and the journal name (see below), save the log (JSON) and restore a log (merge with the entries present).
• Review by domain: for a followed domain, one row per query seen: position and change since the previous visit, best position, AI Overview (cited 4/6, above 3/6, citation gained or lost), ads, SERP modules in a tooltip, date, button to reopen the search. Period and text filters, sort (changes first, position, last visit, query), twenty rows per page, collapsible summary, copy ready for an email, CSV export.
• Exports: CSV of the open SERP (one row per element: result, ad, question, video, AI Overview source… with zone, global position, pixels), batch of several SERPs in one CSV, copy of the ranked URLs.
• Capture: full-page screenshot with the annotations (cancellable).
• Interface language (English, French, automatic) and Google markers diagnostic.

The SERP log

• What is recorded: for each results page kept, one entry per query and per day: top 10 (position, domain, URL, title), ads and Shopping, the position of each of your followed domains, its AI Overview citation and where the overview sits against its result, the AI Overview sources (rank, host, position, part), the zones and their share, the search intent, the vertical and the parameters.
• When: a query enters the log at its first visit where a followed domain appears (organic, ad, local listing or AI Overview), then each of its visits is recorded, present or absent: that is what makes “lost” and “new” visible. Unrelated searches are not written. The “SERP log” switch records every SERP under a journal name (one per set of queries: “shoes analysis”, “client SEA audit”), which you then find in the Competitors and AI Overview views.
• Where: in the extension’s local storage, 500 entries at most (the oldest drop out), never sent anywhere. JSON backup and restore by merge from Tools. The extension never opens a search by itself.

Robustness

Detection relies on the page structure (link and title) and on visible labels, not on Google’s CSS classes. Labels are collected in French and English on real SERPs; German, Spanish and Italian are covered from the usual labels of the Google interface. Twenty-seven recorded reference SERPs are replayed at every version, with a resilience test that removes the markers one by one. A diagnostic in the Tools tab lists the markers found or missing, and the banner warns when an update is needed. The AI Overview is recognised in both of its layouts (direct external links, token links), including when Google serves it outside the main column. The extension works on google.com, where Google now redirects all its country domains.

Installation

1. From the Chrome Web Store, “Add to Chrome” button.
2. The welcome page opens; pin the icon in the toolbar.
3. Run a Google search: the Y’SERP banner appears at the top of the results and the icon shows the number of active parameters. The zones panel shows the running version (the Store version may lag one or two versions behind this page).

At the first click on “Analyse the pages”, “Analyse the sources” or “Analyse landing pages”, Chrome asks for access to the sites of the pages to analyse only; this access is used only to fetch those pages and can be removed at any time.

Privacy and security

No data leaves the browser: no server, no account, no tracking, no advertising. Settings live in the extension storage (synced by Chrome if you are signed in); captures, CSV batch, analysed pages cache, log and sources card position stay in local storage, erasable in one click. The extension is only active on Google results pages and never opens a page by itself. Page analyses only request public http(s) URLs, never a local address nor a Google click or redirect link, and CSV exports are protected against formula injection.

Full privacy policy: https://www.yapasdequoi.com/en/yserp-privacy · Français

Frequently asked questions

Credits

Designed and published by Y’a pas de quoi, SEO consultancy. Not affiliated with Google. Google and Google Search are trademarks of Google LLC.