Expertise: International SEO
Hreflang, multi-domain strategies, language and market management
International SEO requires sharp technical expertise and a fine understanding of multi-market rollout strategies. From the choice of domain structure (ccTLD, subdomains, subdirectories) to the hreflang implementation, every decision has a direct impact on visibility in the target markets.
As webmaster at Europages from 2001 to 2006, a business directory deployed in 26 languages, I gained an early view of international SEO challenges (see my background). More recently, supporting AXA Schengen (an international travel insurance site) confirmed this expertise on modern issues: geo-targeting, cross-domain canonicals and multi-property Search Console.
Multi-market experience consolidated at Résonéo and Novalem / Havas Media, with rollouts across dozens of markets and languages.
Skills
Hreflang implementation
ccTLD vs subdomains vs subdirectories
Geo-targeting
Cross-domain canonical
Multi-property Google Search Console
International market analysis
Language and regional variant management
International link building
Related tools
Other areas of expertise
Technical SEO
Crawl, indexing, crawl budget, JavaScript rendering, information architecture
Crawl audit, indexing, crawl budget, JavaScript rendering and information architecture.
DiscoverWeb performance
Core Web Vitals, TTFB, page load optimisation, caching and CDN
Core Web Vitals, TTFB, page load optimisation, caching and CDN strategies.
DiscoverSEO migrations
Redesigns, domain changes, URL restructuring without traffic loss
Redesigns, domain changes and URL restructuring without losing organic traffic.
DiscoverStructured data
Schema.org, Knowledge Graph, entities, rich results and E-E-A-T
Schema.org, Knowledge Graph, named entities, rich results and E-E-A-T signals.
DiscoverTraining
Knowledge transfer, in-house team autonomy, tailored workshops
Knowledge transfer, building the autonomy of in-house teams and tailored workshops.
Discover