Expertise: Technical SEO
Crawl, indexing, crawl budget, JavaScript rendering, information architecture
Technical SEO is the foundation of any effective organic search strategy. With more than 15 years of experience, including a position as Head of Technical SEO at Havas Market (Havas group, 2021 to 2023), I work on the technical foundations that let search engines discover, understand and index your content correctly.
From server log analysis to a full crawl audit, through JavaScript rendering debugging and crawl budget optimisation, every technical problem has its solution. My approach is pragmatic: identify the quick wins, prioritise actions by impact, and support the teams through implementation.
Corporate sites, high-volume e-commerce, media platforms: each architecture has its own specifics and technical traps.
Skills
Crawl audit
Server log analysis
JavaScript rendering
Core Web Vitals
Information architecture
Crawl budget
robots.txt configuration
XML sitemaps
Canonicalisation
SEO pagination
Related tools
Other areas of expertise
Web performance
Core Web Vitals, TTFB, page load optimisation, caching and CDN
Core Web Vitals, TTFB, page load optimisation, caching and CDN strategies.
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Redesigns, domain changes, URL restructuring without traffic loss
Redesigns, domain changes and URL restructuring without losing organic traffic.
DiscoverInternational SEO
Hreflang, multi-domain strategies, language and market management
Hreflang, multi-domain strategies, language handling and multi-market rollouts.
DiscoverStructured data
Schema.org, Knowledge Graph, entities, rich results and E-E-A-T
Schema.org, Knowledge Graph, named entities, rich results and E-E-A-T signals.
DiscoverTraining
Knowledge transfer, in-house team autonomy, tailored workshops
Knowledge transfer, building the autonomy of in-house teams and tailored workshops.
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