Expertise: Web performance
Core Web Vitals, TTFB, page load optimisation, caching and CDN
Web performance has become a major ranking factor with the Core Web Vitals. As a page load optimisation expert, I support technical teams in improving LCP, CLS and INP.
Speaker at We Love Speed 2021 with "Web servers and web performance as seen by an SEO", and creator of CrUX History Explorer (an open-source Core Web Vitals tracking tool), I combine the SEO viewpoint with technical rigour for measurable results.
From TTFB optimisation to caching and CDN strategies, every millisecond counts for user experience and rankings.
Skills
TTFB optimisation
Lazy loading
Preload / Prefetch
HTTP caching
CDN
Brotli / Gzip compression
Critical CSS
Tree shaking
Image optimisation
Server-Side Rendering
Related tools
Other areas of expertise
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Hreflang, multi-domain strategies, language and market management
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Knowledge transfer, in-house team autonomy, tailored workshops
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