Aymeric Bouillat, technical SEO consultant
SEO trainer - 15+ years of experience
Independent technical SEO consultant
Senior SEO consultant
Technical & web performance expert
Passionate about technical SEO for more than 15 years, I help companies improve their organic visibility. My background, from HTML integration to the largest SEO agencies in France, gave me a deep understanding of how search engines work.
My curiosity keeps me exploring new technologies and algorithm changes. I deeply believe in knowledge transfer: training my clients' teams matters as much as the technical results.
My strength? Adapting quickly to the client's constraints to find the best solutions. Every site is unique, every SEO problem deserves a tailored approach. That philosophy led me to create Y'a pas de quoi: a suite of SEO tools designed by a practitioner, for practitioners.
Career
15+ years in SEO, from code to strategic consulting.
Technical SEO consultant
Y'a pas de quoi
On-site support at the client, workshops, audits with technical feasibility in mind before making recommendations :) Creation of an open-source suite of SEO tools for search professionals.
Senior SEO consultant
Novalem : Havas Media
Technical and web performance expert within the Havas group. Supervision of SEO migrations and optimisation of high-traffic sites.
SEO consultant
SEO Hackers
On-site and off-site optimisation. Full technical audits and content strategy.
Technical lead
Resoneo
Web performance, mobile SEO, international migration management. Team upskilling.
SEO consultant
Netbooster
Start of my career in an SEO agency. Audits, recommendations and client portfolio follow-up.
Web manager
Motors TV
Management of the channel's sites and blogs, development and organic search optimisation, link building and social media management.
Webmaster
Europages
Webmaster of the europages.com business directory: integration and updates of the site in 26 languages (HTML, JavaScript, CSS).
HTML integrator
Babel@Stal
First steps on the web in a pioneering agency in Paris.
Areas of expertise
The pillars of my SEO support.
Technical SEO
Crawl, indexing, crawl budget, JavaScript rendering, information architecture
Crawl audit, indexing, crawl budget, JavaScript rendering and information architecture.
DiscoverWeb performance
Core Web Vitals, TTFB, page load optimisation, caching and CDN
Core Web Vitals, TTFB, page load optimisation, caching and CDN strategies.
DiscoverSEO migrations
Redesigns, domain changes, URL restructuring without traffic loss
Redesigns, domain changes and URL restructuring without losing organic traffic.
DiscoverInternational SEO
Hreflang, multi-domain strategies, language and market management
Hreflang, multi-domain strategies, language handling and multi-market rollouts.
DiscoverStructured data
Schema.org, Knowledge Graph, entities, rich results and E-E-A-T
Schema.org, Knowledge Graph, named entities, rich results and E-E-A-T signals.
DiscoverTraining
Knowledge transfer, in-house team autonomy, tailored workshops
Knowledge transfer, building the autonomy of in-house teams and tailored workshops.
DiscoverConferences
Regular speaker at the major SEO conferences and events of the French-speaking search community.
Schools and training
SEO trainer at schools and specialised programmes.
Community involvement
SEO Camp
Board member (2014). Chair of the editorial committee (2015-2018).
Publications
Articles for the abondance.com newsletter. Semrush contributor.
Y'a pas de quoi
Technical SEO blog (2010-2016), now an open-source tools platform.